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Croen Beauty Blog
Skincare, step by step.
Guides on using products correctly, care tips for every skin type and professional salon treatments.
Masks · 5 minHow to apply a red clay mask: the right time and frequency
How long should a red clay mask stay on, how often can you use it, and is it suitable for dry skin? Step-by-step application and common mistakes.
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Serums · 5 minPomegranate seed oil: how to use it on face, hair and body
What is pomegranate seed oil and how do you apply it to the face, hair ends and body? How many drops are enough, and at which step should you use it?
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Cleansing · 6 minHow to cleanse sensitive skin without irritation
What should you watch out for when washing sensitive skin? Water temperature, choosing a cleanser, drying, exfoliation frequency and aftercare.
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Cleansing · 6 minWhat are AHA and BHA? Before you start acid cleansing
What is the difference between AHA and BHA, and which suits which skin? How to use an acid cleansing product, and why sunscreen is a must.
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Sun care · 6 minHow to choose sunscreen and how much to apply
What does SPF measure and how can you tell if a sunscreen protects against UVA? How much should you apply to your face and how often should you reapply?
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Make-up & care · 5 minWhat is the difference between BB cream and foundation?
Can BB cream replace foundation? Differences in coverage, texture, SPF and shade range, and how to apply BB cream correctly.
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Moisturising · 5 minWhat are ceramides? Understanding the skin barrier
How do ceramides work in the skin barrier? Signs and causes of barrier damage, and how to use a ceramide moisturiser.
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Moisturising · 5 minHow to use hyaluronic acid: the 4 most common mistakes
Is hyaluronic acid an acid, and does it exfoliate? Should it go on damp or dry skin? The correct order of use and common mistakes.
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Cleansing · 4 minDo you need a toner? How to use toner correctly
What does a facial toner do, and is it essential after cleansing? Using a spray toner or a cotton pad, removing make-up and what to watch out for.
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Professional · 6 minWhat is an alginate mask? Step-by-step salon application
What is a peel-off alginate mask, and how is it mixed and applied? Consistency, timing, removal technique and mask types: a guide for beauty professionals.
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Running a salon · 6 minSkincare product supply for beauty salons: what to look for when buying wholesale
Buying skincare for your salon? How to assess labels, ingredient lists, salon sizes, stock and the quotation process. A wholesale buying guide.
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Running a salon · 5 minWhat do 500 ml salon-size products offer a salon?
Why do professionals choose salon-size products? 500 ml products in terms of cost per treatment, hygiene, stock management and pump dispensing.
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Salon treatments · 7 minProfessional facials in the salon, step by step: a basic treatment protocol
What are the steps of a classic facial in a beauty salon? A step-by-step protocol and product choices for cleansing, toner, exfoliation, mask and moisturising.
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Salon treatments · 5 minWhich alginate mask for which skin? 5 masks, 5 skin types
Which peel-off alginate mask suits dry, sensitive, oily, mature or all skin types? Moisturising, cooling, purifying, brightening and revitalising masks.
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Running a salon · 6 minIncrease your revenue by selling home care products in your salon
How do you sell products after a treatment in a beauty salon? Choosing the right products, how to recommend them, shelf layout and matching salon and home care.
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Running a salon · 5 min8 questions to ask when choosing a cosmetics supplier
Questions for beauty salons and clinics choosing a cosmetics supplier: labels, ingredient lists, responsible person, barcodes, delivery and technical support.
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Salon treatments · 6 minSalon facials for oily and combination skin: choosing products and steps
How to plan a salon treatment for clients with oily and combination skin: step by step with cleansing gel, AHA/BHA, clay mask and a purifying alginate mask.
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Salon treatments · 5 minSalon facials for dry and sensitive skin: a gentle protocol
How to treat clients with dry and sensitive skin in the salon: cleansing milk, moisturising cream, a cooling alginate mask and what to watch out for.
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Salon treatments · 5 minSalon facials for mature skin: a revitalising mask and vitamin support
How to plan a salon treatment for clients with mature skin: gentle cleansing, vitamin complex cream mask, revitalising alginate mask and moisturising.
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Salon treatments · 4 minHow to offer a head massage and hair care service in your salon
How can beauty salons offer a head massage service? Choosing the right shampoo, application steps and tips for adding it to your treatment menu.
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Salon treatments · 5 minWhat is a mechanical peel and how is it applied in the salon?
What is the difference between mechanical and chemical peels? How is a peeling cream with almond shell powder applied in the salon, and how often?
Read article →Salon treatments · 4 minVitamin complex cream mask: a salon application guide
How is a cream mask with vitamin K2, provitamin B5 and vitamins C and E applied in the salon? Timing, frequency, ingredients and its place in the protocol.
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Product knowledge · 5 minHow to read a cosmetic label: ingredient list, the 12M symbol and barcode
What do the ingredient list (INCI), open-jar symbol (12M), volume, barcode and warnings on a cosmetic label mean? A guide for professionals and consumers.
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Masks · 5 minWhat does a red clay mask do? Who should use it?
What does a red clay mask do, and which skin types is it suitable for? A guide to ingredients, frequency of use and choosing the right clay mask.
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Masks · 5 minRed, white and green clay: the differences and which skin they suit
What are the differences between red clay, white clay (kaolin) and green clay? Choosing a clay mask for your skin type, plus tips for use.
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Hair care · 4 minHair care with pomegranate seed oil: how to apply it to the ends
How do you apply pomegranate seed oil to hair? Application to dry ends, amount, frequency and tips to keep the roots from getting greasy.
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Body care · 4 minBody, hand and nail care with pomegranate seed oil
How do you use pomegranate seed oil on the body? Practical tips for applying after a shower, for dry elbows and knees, and for hand and cuticle care.
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Sun care · 4 minWhen should you apply sunscreen, and how often?
How long before going out should you apply sunscreen, how often should you reapply, and does it go under or over make-up? A daily-use guide.
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Sun care · 4 minWho is SPF 50+ sunscreen recommended for?
What is the difference between SPF 50+ and SPF 30? When SPF 50+ is recommended: fair skin, a tendency to dark spots, after peels, beach and ski holidays.
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Skincare · 5 minSummer skincare routine: balancing sun, clay and moisture
What should skincare look like in summer? Light cleansing, sunscreen, a weekly clay mask, body care with pomegranate oil and tips for after the summer.
Read article →Running a salon · 5 minOpening a beauty salon: the skincare product list you need
The essential products for skincare services in a new beauty salon: cleansers, toner, peel, masks, moisturiser and sunscreen.
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