Product knowledge
How to read a cosmetic label: ingredient list, the 12M symbol and barcode
Quick answer
On a cosmetic label, the ingredient list (INCI) runs from the highest to the lowest amount; 12M in the open-jar symbol means the product can be used for 12 months after opening. The barcode is the product's identity, and the directions, storage and warnings should always be read for safe use.
The ingredient list (INCI)
INCI is the international naming system for cosmetic ingredients. That is why labels list ingredients under standardised names such as "Aqua" (water) and "Glycerin" rather than in everyday language. The list is ordered from the largest to the smallest amount in the product; ingredients below 1 per cent may be listed in any order. Fragrance is shown as "Parfum" and colourants as numbers starting with "CI".
The open-jar symbol (12M)
The open-jar symbol on the pack, with "12M" or "12 months" next to it, shows how many months the product can be used after opening. Croen products state a 12-month period on the packaging. Writing the opening date on the pack makes tracking easier, especially for the large packs used in salons.
Barcode, volume and responsible person
- Barcode: the product's identity; different shades or sizes of the same product carry different barcodes (e.g. BB cream Light and Medium).
- Volume: stated in ml or g; the ℮ sign next to it refers to the average fill quantity.
- Responsible person: the name and address of the company placing the product on the market appear on the label.
Directions, storage and warnings
The "Caution" section contains safety information about eye contact, children and who should not use the product. For example, products with AHA and BHA carry warnings about sun sensitivity and patch-testing before use. A product should not be used without reading this information.
Frequently asked questions
Why is 'Aqua' usually the first ingredient?
In many creams and lotions, water is the ingredient present in the highest amount; since the list is ordered by quantity, it comes first.
Is 12M the same as the expiry date?
No. 12M is the period of use after opening; for an unopened product, the expiry date on the pack applies.
Where can I find the ingredient list of Croen products?
Each product's details on the website include the ingredient list from the label.
This article is for general information only and does not replace medical advice. If you have a persistent skin condition, please consult a dermatologist.
