Running a salon
Increase your revenue by selling home care products in your salon
Quick answer
The most effective way to sell after a treatment is to recommend the home size of the product used in the salon and explain why it was chosen for the client's skin. Start with a small number of well-known products and make selling a natural part of the treatment.
Why do product sales matter?
Most of a salon's revenue comes from services, but service hours are limited. Selling home care products brings extra revenue from the same client and helps the effect of the treatment continue at home. When clients use the product their therapist recommended, they come back to the next session more committed.
Which products should you start with?
The best products for the shelf are ones clients can easily understand and use regularly:
- Sunscreen: sun protection is needed at home after a peel or mask; it is the easiest product to recommend.
- Red clay mask: weekly home care for clients with oily and combination skin.
- Pomegranate seed oil: it can be used on face, hair and body, so it appeals to a wide audience.
How to recommend: explain, don't sell
Rather than "selling" a product, it is more effective to explain what was done in the treatment and why the client should continue at home. For example: "We did a peel today, so your skin will be more sensitive to the sun over the next few days; using sunscreen every morning is important." Letting the client try the product on the back of their hand also makes the decision easier.
Shelf layout and stock
Display products visibly at reception and in the treatment room, grouped by category and skin type. Put a short card next to each product (what it does, who it is for). Keeping steady stock of a few products is more efficient than displaying many products with half-empty stock.
Frequently asked questions
How many products should a salon sell?
To start with, 3–5 products directly related to your services are enough; you can expand the range based on sales.
What should you keep in mind when recommending products?
Do not recommend products unsuitable for the client's skin type, explain ingredients and use clearly, and avoid exaggerated promises.
What should I do to sell Croen products in my salon?
On the quote form, state your business type and send the products and quantities you are interested in.
This article is for general information only and does not replace medical advice. If you have a persistent skin condition, please consult a dermatologist.
